Alex Atala

Alex Atala

“You don’t need to be smart to make money. You need to have plenty of ideas to be smart but you can be stupid and still make a lot of money. The only way to achieve greatness is to do the exact same thing everyday. To achieve perfection you must have the right routine.”

“The difference between being good, very good and exceptional as a cook is in having the flavours in your memory.”

 

Someday Sermons

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