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Purpose + Philosophy

We guide and inspire individuals and organizations looking to discover their purpose and unlock their creative potential.

Philosophy

Everyone desires freedom, fulfillment, and success. All three come from understanding the emotional elements and transforming them into sharable creative expressions. This gives your life and business meaning.

In the modern market this meaning translates to value. This makes creativity the primary driver of future value creation and the last remaining sustainable competitive advantage.

The Marketer’s Winning Hand

“In life you can be dealt a winning hand of cards and you can find a way to lose, and you can be dealt a losing hand and find a way to win. True in art and true in life: you pretty much make your own destiny. If you are by nature an optimistic person, which I am, that puts you in a better position to be lucky in life.”

- Chuck Close

When an army invades a city or a country, the process happens in waves. The first wave are air strikes. Next come the boats or the heavy artillery, the tanks. Then, finally, there’s the infantry, who arrive to take what’s left and begin the occupation. There’s a playbook for invasions, […]