What is Magic?

What is Magic?

“But dear, don’t be afraid of love, it’s only magic.”

—R.M. Drake

Magic is that special something. It’s a feeling you can’t quite explain that takes a product or a person from good to great, from want to need, from admiration to infatuation. It’s an energy. It’s intangible. It’s emotional. It’s premium worthy. It’s honest. It’s simple. It’s generous. It’s beautiful to watch and effortless to enjoy. Everyone wants it, even those who don’t understand it. And once you have it, nothing else is ever the same.

Practically, magic is identifying, manifesting, and sharing the core energy behind a business, person, or idea.

Actually, it’s the art of making people fall in love.